# Raymond Chen ><strong>Clarity comes from action, not certainty.</strong> I build companies and write. ## What I’m building now #### [11 Agency](https://11.agency) I’m currently building **11 Agency**, a full-service eCommerce email marketing agency working with ambitious 7-figure brands up through 9-figure, Y Combinator–backed companies. We focus on: - retention systems over one-off tactics - clear ownership and fast feedback loops - long-term leverage rather than short-term hacks If you run an eCommerce brand and value momentum over reassurance, we tend to work well together. ## Previously I’ve built and operated across media, crypto, and direct-to-consumer: - [**Bitcoin Magazine**](https://bitcoinmagazine.com) — Product Manager at the oldest and largest Bitcoin news platform in the world - **[Mark Ryden Backpack](https://markrydenbackpack.com) (acquired)** — Built and ran a DTC brand selling smart backpacks ## Writing Over time, I’ve developed a set of principles that guide how I make decisions in business and in life. The writings below articulate the principles I use, shaped by experience and refined through practice. - [[Fear as a decision signal]] ## Contact **Email:** [email protected]